About Crowdmatrix

Delivering New Opportunities to Invest in Alternative Assets

Crowdmatrix is an online investment marketplace that connects accredited investors with vetted alternative investment opportunities. Our goals and interests are aligned with our investors; we only make money when investors do.

Crowdmatrix aims to change the investment landscape by leveraging technology to make diversifying into alternative asset classes simple and efficient.

We support Canadian entrepreneurs looking to turn great ideas into world-class businesses and offer investors an efficient way to invest in exciting alternative asset opportunities online.

Crowdmatrix is backed by Extreme Venture Partners, one of Canada’s most successful early-stage venture capital funds. Companies in their portfolio have been acquired by the likes of Google, Apple, Salesforce.com and Electronic Arts.

Start Investing in Alternative Assets

How Crowdmatrix Works

Register as an Investor

Create your investor account— certify yourself as an accredited investor and provide your name, email address and province.

Explore Investment Opportunities

Learn more about companies raising on Crowdmatrix by viewing their detailed company profiles that include team, metrics, traction, deal terms and more.

Invest on Crowdmatrix

It’s easy to invest right on the platform. You will need to complete a KYC form then specify the amount you are interested in investing.

Crowdmatrix Team

Rubsun Ho
CEO & Chief Crowd Pleaser


Rubsun is a co-founder and partner of Cognition LLP, a virtual law firm that was created to address the rising costs and inefficiencies of corporate legal services from traditional law firms. Rubsun began his career as a securities lawyer in the Toronto and New York offices of Stikeman Elliott, one of Canada’s leading business law firms. He left Bay Street to join Wysdom Inc. as VP of Business Development in 1999, where he helped raise US $57 million in financing for the wireless Internet startup. Rubsun has a Bachelor of Commerce from McGill University and a Bachelor of Laws from the University of Toronto.

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James (Sandy) Hershaw
Director, Capital Markets & C.C.O


Sandy has been involved in multiple transactions and projects valued at over $1 Billion in the buy side, sell side, corporate and consulting aspects of the public and private capital markets. Portfolio manager for two technology funds, founder of three private equity energy funds, and senior roles at Bank of Nova Scotia, Imperial Oil, Nesbitt Burns, Dynamic Funds and WATT Capital. Active with regulatory affairs as a member of the OSC SME committee and PDAC Securities committee. He believes the next wave of 5G wireless, Internet of Things sensors, Big Data and increasingly intelligent mobile applications will transform many aspects of the B to B and B to C business models. The opportunity to transform and increase productivity in many traditional Canadian industries and sectors is immense.

Sandy lives in Toronto, enjoys sailing, triathlons, jamming on the guitar and playing tennis with his son. A Queen’s University engineer, University of Alberta alumni and a Chartered Financial Analyst.


Andrew Woods
Product + Marketing Manager


Andrew wears many hats on the Crowdmatrix team and takes on a variety of challenges, including marketing, design and web development. Andrew loves working in the startup space and has previously organized and marketed specialty hackathon events for Hackworks and worked for mobile game developer XMG Studio in business development and marketing.

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Daniel Lichty
Lead Developer


Daniel attended the University of Waterloo for Software Engineering and is a full-stack developer with extensive experience building products for mobile and web. Daniel has worked at many early stage startups including Xtreme Labs, XMG Studio, Boom Gaming and MappedIn. When he’s not busy coding his interests include video and board games, drumming, piano, travel and cooking.

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